Digital Marketing / Promoting / Online Marketing are probably the most used terms of the profession today. However, it is sadly just a bunch of jargon for most of those who hear it and employ it to convey their thoughts. What exactly is digital marketing and what part of it is essential for today’s business participant? We’re here to break it down you r in the simplest words possible.
Online Marketing will be just marketing of marketing onto digital platforms so as to contain onto your loyal consumers as well as increase your reach to new potential target audience immediately.
That is this method. That is what Online marketing is. There are some further questions demand attention to solve your confusion; such as:
Is digital marketing the same as social media affiliate marketing?
The answer is absolutely. Digital / Internet marketing can be a wider concept compared with what social media marketing in the sense that, all social media platforms are available digitally i.e. online. However, there are other platforms that fit in digital marketing other than social media advertising and marketing.
What are the concepts and platforms of digital marketing?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing promotions. This concept is called “Search Engine Marketing” or Search engine optimization.
Search Engine Marketing is marketing of your product on search such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.
Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Seo. Search Engine Optimization is a way of developing your website’s content in a way that allows the search engine’s algorithm to crawl and test your website efficiently. It’s a way to get higher rankings associated with search results regarding the search engine; helping us to possess a better hand at SEM.
SEO is a principal necessity of any and every webmaster as it assists you to stand out one of several sea of websites we see proper.
Social Media Marketing is a concept that comprises of campaigns designed to market your product or service on social networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it for you to products that have a B2C segment.
There is a useful concept called Re-marketing in Internet marketing which enables us to reach to the potential consumer base multiple cycles. It can be seen as as soon as the consumer on various platforms, websites and showing your personalized ad copy these people so as to keep reminding them about their visit to your website.
This also enables us to run on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds . . ..
However, for a big digital / Promoting experience, a campaign needs to be developed using all of the above mentioned platforms.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771